Business market penetration
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As a metric, market penetration relates to the amount of potential customers that have purchased a specific company's product instead of a competitor's product.
Market penetration - Wikipedia
Market penetration refers to the successful selling of a product or service in a specific market. It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. Market penetration is the key performance metric for a business growth.
Usually performed by startups and early-stage businesses, market penetration is the first step toward business growth; learn more with this guide.
Examples of Penetration Strategies
Description:When you start your business, you have to penetrate the market and compete with established players. Even after you're established you may need new strategies to maintain your market share. Success stories from the business world show how to do it.